|
 As the industry continually changes, it is imperative that dealers put programs in place that tie the customer back to their stores. The average national service retention is 25 to 30 %. Increasing this average will have a dramatic affect on the dealership's bottom line. There is a reason that so many organizations across the country offer reward cards and it is because they are successful. Think about the airlines and the electronics stores in particular and the loyalty they have built with their customers.
There have been several studies conducted regarding service retention and closing ratios in order to improve both. It has been discovered that there is a close relationship between higher closing ratios and service retention. The customer that does his/her service work at the dealership, will be more likely to purchase their next vehicle from that store. In fact, closing ratios double for service customers, as apposed to the prospect that just walks in the front door. Dealers spend approximately $500.00 per customer to bring them into their location. Focusing on retaining existing customers ultimately makes the dealership more profitable.
The rewards card offers the dealer a lot of flexibility. The content of the package and all monies are controlled by the dealer, not by us or any other third party. There are many ways to create a consistent reward program. Our consultant will work with you to create the program that best fits your organization. Take a look at the PDF below to get view a sample design of the card - and content can include almost anything.
|
|
